Jon Boeckenstedt’s observations are always thoughtful and thought-provoking. This one really shakes things up.
A while ago, I wrote a guest blog post on the Washington Post, about using Google to manage the American college and university application process. I got some good response to it: A lot of people thought there was some merit to the idea; some thought I was crazy, and many suggested that this was an example of the “McDonald’s Syndrome.” That is, when you get into one of those situations at work where everyone wants to go to lunch, but no one can offer an idea, you simply say, “Let’s go to McDonald’s.” People are suddenly inspired to come up with something better.
I still believe the whole college selection process is–at least from my standpoint–backwards: Price is often the last consideration for many families, because it’s the most mysterious part of the process, on purpose. This hit home with me earlier this spring, when I sat down with a neighbor and her…
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